FROM BETAMAX TO BLOCKBUSTER PDF

The first video cassette recorders were promoted in the s as an extension of broadcast television technology—a time-shifting device, a way to tape TV shows. This was less a physical transformation than a change in perception, but one that relied on the very tangible construction of a network of social institutions to support this new marketplace for movies. In From Betamax to Blockbuster , Joshua Greenberg explains how the combination of neighborhood video stores and the VCR created a world in which movies became tangible consumer goods. The result was more than a new industry; by placing movies on cassette in the hands and control of consumers, video rental and sale led to a renegotiation of the boundary between medium and message, and ultimately a new relationship between audiences and movies.

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We use cookies to give you the best possible experience. By using our website you agree to our use of cookies. Donald MacKenzie. Michel Callon. Peter D. Tarleton Gillespie. Andrew Feenberg. Christophe Lecuyer.

Anique Hommels. Geoffrey C. Trevor Pinch. Charis Thompson. Deborah G. Catelijne Coopmans. Ruth Oldenziel. Gabrielle Hecht. Marcos Cueto. Paul Rosen. Mikael Hard. Peter Keating.

Dominique Vinck. Shobita Parthasarathy. Home Contact us Help Free delivery worldwide. Free delivery worldwide. Bestselling Series. Harry Potter. Popular Features. Home Learning. Description How the VCR was transformed from a machine that records television into a medium for movies. The first video cassette recorders were promoted in the s as an extension of broadcast television technology-a time-shifting device, a way to tape TV shows.

Early advertising for Sony's Betamax told potential purchasers "You don't have to miss Kojak because you're watching Columbo. This was less a physical transformation than a change in perception, but one that relied on the very tangible construction of a network of social institutions to support this new marketplace for movies.

In From Betamax to Blockbuster, Joshua Greenberg explains how the combination of neighborhood video stores and the VCR created a world in which movies became tangible consumer goods. Greenberg charts a trajectory from early "videophile" communities to the rise of the video store-complete with theater marquee lights, movie posters, popcorn, and clerks who offered expert advice on which movies to rent. The result was more than a new industry; by placing movies on cassette in the hands and control of consumers, video rental and sale led to a renegotiation of the boundary between medium and message, and ultimately a new relationship between audiences and movies.

Eventually, Blockbuster's top-down franchise store model crowded local video stores out of the market, but the recent rise of Netflix, iTunes, and other technologies have reopened old questions about what a movie is and how and where it ought to be watched.

By focusing on the "spaces in between" manufacturers and consumers, Greenberg's account offers a fresh perspective on consumer technology, illustrating how the initial transformation of movies from experience into commodity began not from the top down or the bottom up, but from the middle of the burgeoning industry out. Other books in this series. Add to basket.

Acting in an Uncertain World Michel Callon. Fighting Traffic Peter D. Media Technologies Tarleton Gillespie. Between Reason and Experience Andrew Feenberg. Making Silicon Valley Christophe Lecuyer. Vulnerability in Technological Cultures Anique Hommels. Memory Practices in the Sciences Geoffrey C. Living in a Material World Trevor Pinch.

Making Parents Charis Thompson. Technology and Society Deborah G. Cold War Kitchen Ruth Oldenziel. Entangled Geographies Gabrielle Hecht. Beyond Imported Magic Marcos Cueto. Framing Production Paul Rosen. Urban Machinery Mikael Hard. Biomedical Platforms Peter Keating. Everyday Engineering Dominique Vinck. Building Genetic Medicine Shobita Parthasarathy.

Review quote Greenberg effectively re-creates the excitement that was in the air at the dawn of the video age. About Joshua M. Greenberg Joshua M. Rating details. Book ratings by Goodreads. Goodreads is the world's largest site for readers with over 50 million reviews. We're featuring millions of their reader ratings on our book pages to help you find your new favourite book. Close X. Learn about new offers and get more deals by joining our newsletter. Sign up now.

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From Betamax to Blockbuster: Video Stores and the Invention of Movies on Video

From Inside Technology. How the VCR was transformed from a machine that records television into a medium for movies. The first video cassette recorders were promoted in the s as an extension of broadcast television technology—a time-shifting device, a way to tape TV shows. This was less a physical transformation than a change in perception, but one that relied on the very tangible construction of a network of social institutions to support this new marketplace for movies. In From Betamax to Blockbuster , Joshua Greenberg explains how the combination of neighborhood video stores and the VCR created a world in which movies became tangible consumer goods. The result was more than a new industry; by placing movies on cassette in the hands and control of consumers, video rental and sale led to a renegotiation of the boundary between medium and message, and ultimately a new relationship between audiences and movies. Eventually, Blockbuster's top-down franchise store model crowded local video stores out of the market, but the recent rise of Netflix, iTunes, and other technologies have reopened old questions about what a movie is and how and where it ought to be watched.

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From Betamax to Blockbuster : Video Stores and the Invention of Movies on Video

To browse Academia. Skip to main content. By using our site, you agree to our collection of information through the use of cookies. To learn more, view our Privacy Policy. Log In Sign Up. From Betamax to Blockbuster Josh Greenberg.

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From Betamax to Blockbuster

The first video cassette recorders were promoted in the s as an extension of broadcast television technology--a time-shifting device, a way to tape TV shows. Early advertising for Sony's Betamax told potential purchasers "You don't have to miss Kojak because you're watching Columbo. This was less a physical transformation than a change in perception, but one that relied on the very tangible construction of a network of social institutions to support this new marketplace for movies. In From Betamax to Blockbuster, Joshua Greenberg explains how the combination of neighborhood video stores and the VCR created a world in which movies became tangible consumer goods.

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