Porter identified a complex five-force model for studying competition in any market. But Greenwald argues that there is only one essential factor in determining competitive advantages: how easy it is for competitors to enter or expand in a given market. Greenwald draws on game theory to explain what you should do if barriers to entry are strong, weak, or nonexistent. He covers a wide range of examples, from retail to telecommunications to auction houses. And his lessons can be applied whether your business is dominated by a single huge player, a handful of roughly equal players, or no one at all.

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Would you like to tell us about a lower price? If you are a seller for this product, would you like to suggest updates through seller support? Bruce Greenwald, one of the nation's leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject.

Based on his hugely popular course at Columbia Business School, Greenwald and his coauthor, Judd Kahn, offer an easy-to-follow method for understanding the competitive structure of your industry and developing an appropriate strategy for your specific position. Over the last two decades, the conventional approach to strategy has become frustratingly complex. It's easy to get lost in a sophisticated model of your competitors, suppliers, buyers, substitutes, and other players, while losing sight of the big question: Are there barriers to entry that allow you to do things that other firms cannot?

Read more Read less. Frequently bought together. Add all three to Cart. Some of these items ship sooner than the others. Show details. Ships from and sold by Amazon SG. Customers who viewed this item also viewed. Page 1 of 1 Start over Page 1 of 1. Previous page. Bruce C. Next page. Review In the best of the strategy books now or soon to be in stores, [Greenwald] has proposed a fairly straightforward way to think about strategy that makes the subject substantially simpler. They make a compelling case.

In the best of the strategy books now or soon to be in stores, [Greenwald] has proposed a fairly straightforward way to think about strategy that makes the subject substantially simpler.?

Case studies and sharp analysis make this a book worth pondering. They make a compelling case.? A truly fabulous read.? Sylvia Nasar "Superb, with a deft balance between theory and case studies that offer fascinating explanations of strategic adventures by prominent companies"?

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Most helpful customer reviews on Amazon. Verified Purchase. Carefully read the first half of this book a couple times and you can expect to deeply internalize the most general, enduring principles of analyzing competitive advantage and entry barriers. This book's value is its simplicity. There's nothing groundbreaking here. Greenwald's got no axe to grind, no TED-talk tailored concept to over sell. The ratio of insight to fluff is very high, so you'll actually remember what you read.

Non-practitioner's won't grasp how valuable a simple, deeply internalized analysis framework is. Researching a company you know nothing about- cracking open a fresh K - can be overwhelming. A simple framework focuses your attention, let's you filter out the noise, and zoom in on the pertinent. Porter's five forces isn't wrong, it's just excessive and distracting. Sure, it's nice for an MBA assignment: go analyze company X on these five dimensions. But if the lesson learned is that equal effort should be expended analyzing "supplier power" as "entry barriers", then the student has been deceived.

Scholars love excessive complication. All this "rigor" for calculating project discount rates despite the empirical fact that Beta doesn't work. It's not just slightly wrong. My point is that Greenwald runs counter this tendency. He cuts away the baloney, ignores the auxiliary, and solidifies the foundation of competitive analysis. It feels like Greenwald threw it in because his publisher wanted a longer book.

I am always reading, I am 33 years old, and this book has been the most important business book I have ever read in my life. It provides a straightfoward framework to analyse and understand the quality of a business, the existence of barriers to entry and the sustainability of these barriers when identified that barriers currently exist.

My two key takeaways from reading Greenwald's well-argued and counterintuitive premise are: 1. There are but a few fundamental sources of competitive advantage 2. Most companies can tap these sources at a local level not a national or international level These show that the front-line manager - the regional coordinator of retail chain or the country manager of service firm - has the power and the obligation to pursue local competitive advantages.

Greenwald provides a simple, intuitive method for helping such "front-line strategists" seek out a competitive edge. I recommend this highly for anyone who aspires to be a strategist. A must read for business strategy and investing.

The book provides a simple, clear and practical framework for industry analysis. Go to Amazon. Back to top. Get to Know Us. Shopbop Designer Fashion Brands. Alexa Actionable Analytics for the Web. DPReview Digital Photography.


Competition Demystified: A Radically Simplified Approach to Business Strategy

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All Strategy Is Local

True competitive advantages are harder to find and maintain than people realize. The odds are best in tightly drawn markets, not big, sprawling ones. Strategic is the most overused word in the vocabulary of business. Such situations are, however, worth trying to create since the alternative, achieving superior efficiency, is a more demanding route to success, and a more impermanent one.


Competition Demystified



Competition Demystified : A Radically Simplified Approach to Business Strategy


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