Marketing communication in modern times is similar to the propaganda model, i. The last three decades in Central and Eastern Europe constituted a time of transformation in many areas of social, political and economic life. Thanks to immanent changes depending on the economic situation and the clash of demand and supply, it was possible to create functional models in three selected time intervals distinguished by the author socialism, transformational period and capitalism. The use of functional models gives the opportunity to indicate how many changes have taken place in such a short period of time both in terms of consumer mentality and in satisfying the needs of producers.
|Published (Last):||7 March 2017|
|PDF File Size:||7.16 Mb|
|ePub File Size:||5.31 Mb|
|Price:||Free* [*Free Regsitration Required]|
The purpose of presented study is to discuss chosen theories, mechanisms and tools of social impact, understood as a process that allows influencing individuals and groups, in reference to Polish political discourse. The issue of effectiveness of media content on the recipient, defined as achieving results expected by the sender such as changes in behaviour, attitudes etc.
This paper is both theoretical and empirical. Theoretical background consists of the concept of social impact and origins of forming public opinion. The empirical contribution involves content analysis of set of examples from presidential and parliamentary elections in Poland.
Describing which techniques classified and outlined by American Institute of Propaganda Analysis has been broadly used in contemporary Polish political discourse and in media content. Information struggle is a special case of combat: part of a social control process, aimed to destroy opponent or enemy by means of information.
Presenting techniques classified and outlined by American Institute of Propaganda Analysis that were broadly used in latest Polish election campaigns a conclusion can be drawn that some appeals remain effective and worth repeating.
No matter how educated and aware of language use contemporary societies. Referring to already classical examples of media impact, the accuracy of propaganda tools was discussed. Analyzing cases mentioned below, a conclusion is drawn, that techniques such as word games, false connections, special appeals, name calling, glittering generalities, work effectively in contemporary persuasive communication.
Pratkanis A. Baran S. Zaller J. Szulczewski M, Propaganda polityczna. Zarys problematyki teoretycznej, Warszawa Skip to main content. Volume , Number 1. Authors: Aleksandra Synowiec. Marks K. Krytyka ekonomii politycznej, tom 1, Warszawa Toffler, A.
A. Pratkanis, E. Aronson - Wiek Propagandy
Full text, PDF in English. The purpose of presented study is to discuss the chosen theories, mechanisms and tools of social impact, which allow influencing individuals and groups, in reference to Polish election campaigns The effectiveness of media content influence on the recipient is considered with view to achieving the expected results, such as changes in behaviour, attitudes, etc. This issue is relevant in Poland and there is a need to analyse it. This study is both theoretical and empirical.
Using of propaganda and persuasive statements in polish political discourse
Our address: , Moscow, Radio street,10a, office E-mail: info evestnik-mgou. Work schedule: Monday to Thursday from to ,. Printed media propaganda and agitation during the Soviet-Polish war in — The article presents the analysis of printed propaganda and agitation practices during the Soviet-Polish conflict of