Generation iY is an eye-opening book. This is an important book for parents and other adults that lead them. Generation iY desperately needs mentors. Many are truly lost and need to find their way back to a path that leads to maturity.

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I know, I know. The world they live in has produced a generational mindset—a shared paradigm—if you will. Need a crash course in understanding this generation? Just look at the world the adults have created for them and you begin to get it. Let me summarize it in eight short phrases. These young adults have had a say in how things go since they were five.

The only thing worse than being un-cool is being unreal. They demand authenticity. They value genuine people and leaders. In fact, they may stop working midday to have fun and work again at midnight. They want to do things that matter. Meaning is as important as money at work. They like projects that are very important and almost impossible. They got trophies on teams just for showing up.

They got lots of kudos from parents for years and today want it instantly from their leaders. You already know this. Technology is an appendage of their bodies. Words that describe their world are immediacy and convenience.

Stuff should happen fast. You may want to add, Low struggle tolerance. They have a tendecy to stop the journey or change direction if it gets too difficult.

There may be a more positive way to state this. I see this all the time in students I deal with. Save my name, email, and website in this browser for the next time I comment. Our Values Our Philosophy Highlights. Resources Events. Careers Internships Apprenticeships. Support Apply Newsroom. Search the site. Leave a Comment Cancel Reply Comment Name required Email will not be published required Website Save my name, email, and website in this browser for the next time I comment.

Eight Terms to Understand Generation iY. But the truth is, you struggle with finding an effective way to instill the leadership and life skills that make this possible. Download Now.


Eight Terms to Understand Generation iY

It is no longer accurate to refer to Generation Y as one collective demographic. The Millennials born after are a whole new batch of students. They are the talk of Human Resource professionals and newspaper journalists, they are the prize of their parents, and they are the market share every retailer covets. They are the kids born between and and are part of the largest generation in our history. Their bias is for action and interaction.


Generation Iy: Our Last Chance to Save Their Future

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